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Thursday, March 27, 2014

Biscuits, Cookies And Crackers - UK - March 2014

Biscuits, Cookies And Crackers - UK - March 2014

The majority of users want to see more on-the-go packs of savoury biscuits and crackers. Offering snack packs containing one or two servings and placing them next to other on-the-go snacks such as cereal or chocolate bars near supermarket tills should forge associations with on-the-go occasions.

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Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Total retail value sales of biscuits, by segment, 2011-13
The future
Figure 2: Total UK retail value sales of sweet and savoury biscuits, cereal bars and breakfast biscuits, 2008-18
Market factors
Demographic changes represent both opportunities and threats to the biscuits market
Pressure from input costs eased in late 2013
Biscuit manufacturers reduce salt and saturated fat contents but not sugar contents
Consumers’ relaxed approach to their diets bodes well for biscuits
Companies, brands and innovation
United Biscuits dominates the market
Sweet biscuits regained share of total new launches in 2013
Advertising spend increases in 2013
The consumer
Sweet biscuits are Brits’ favourites
Figure 3: Usage of sweet and savoury biscuits/crackers, cereal bars and breakfast biscuits, December 2013
Texture, smaller packs and variety are key themes in sweet biscuits
Figure 4: Attitudes towards sweet biscuits, cereal bars and breakfast biscuits, December 2013
Health considerations dominate when it comes to savoury biscuits/crackers
Figure 5: Interest in selected product attributes of savoury biscuits and crackers, December 2013
Snacking occasion still offers untapped opportunities for savoury biscuits/crackers
Figure 6: Users’ attitudes towards savoury biscuits and crackers, December 2013
What we think

Issues and Insights

Savoury biscuits and crackers need to focus on on-the-go snacking
The facts
The implications
Treat biscuits would benefit from a permissible treat positioning
The facts
The implications
How can breakfast biscuits increase their appeal among older consumers?
The facts
The implications

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Trend Application

Trend: Sense of the Intense
Trend: Guiding Choice
Mintel Future: East Meets West

Market Drivers
Key points
Demographic changes represent both opportunities and threats to the biscuits market
Figure 7: Projected trends in the age structure of the UK population, 2013-18
Pressure from input costs eased in late 2013
Figure 8: Average monthly UK prices of wheat, January 2011-January 2014
Biscuit manufacturers commit to salt and saturated fat but not to sugar reduction under Responsibility Deal
Consumers’ relaxed approach to their diets bodes well for biscuits

To Read Complete Report with TOC: 
http://www.marketresearchreports.biz/analysis/192614


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